PESCE PROCESS

The Pesce Process is a three-step process.  Before embarking on this journey, I counsel all of my my potential clients on the time you'll need to dedicate to execute your plan.  There is no question that you'll be armed with the tools you'll need to move forward, but publicity will not happen on it's own.  Time and dedication to this process is an essential element to its success. 

Via a customized questionnaire form you will be asked to answer a number of question that will help you to think about your business from a PR standpoint.  This form will also help me to understand your business and specific PR goals.

Step 2: Pesce Pack

I’ll provide you with the Pesce Pack during a one-on-one consultation (via phone if you’re not in NYC).   This information will also be given to you electronically on a disk.  Pesce pack includes:

-Plan:  The Pesce Process PR plan will include objectives, strategies, tactical elements and a timeline.  

-Press Kit:  A press kit includes written materials (and occasionally photos) to help communicate your news to the media.  Included in the Pesce Pack is your own press kit including a press release, fact sheet, and pitch letters.   

    
- People:  Every smart media relations program begins with a solid media list.  Media lists require research, research and more research!   As part of our media list package, we’ll start you off with three completed media lists with contacts for newspapers, magazines and Websites/blogs.  With these lists, you’ll be ready to start pitching immediately. 

- Process:   The process will explain how to execute your media relations plan including understanding news angles, how to pitch the media, and updating your press materials and media lists.  

Step 3: One-on-One Mtg.

All of the above materials will be presented to you during our one-on-one meeting.   This is an opportunity to ask any questions related to PR even if they are beyond what’s covered in the Pesce Pack.  Check out the "about" section for more information on my experience.